Say it ain’t so! First Twinkies retire and now this?
WWE wrestler John Cena is replacing Fred Flintstone on the Fruity Pebbles cereal box because “Fred isn’t necessarily the … coolest or [most] relevant guy for kids who we are going after,” admits Post Cereals marketing director, Sharon Pupel. So instead they’re slapping John Cena’s mug on four million boxes starting this week as part of a special promotion.
“We’ve just been talking with kids,” the marketing hat continued. “They wanted more variety.”
Now, it’s true this is merely a temporary promotion—so there’s no reason for hardcore Flintstones fans to break out the pitchforks. But Post did talk of the spandex bro returning to the box in the fall “when school is back in session.”
Maybe it’s a good idea to get used to this?
BRING BACK FRED!